SMS advertising is an effective, inexpensive and legal way to attract new customers. MMS mailing is a more expensive, but also more effective method of expanding the customer base.
Both SMS and MMS can contain a link to a mobile site or a promo page of mobile campaigns, so SMS advertising will become even more effective.
targeting by parameters — sending messages containing ads can be carried out on the basis of subscribers in accordance with the parameters chosen by the customer;
geographic targeting — messages are delivered to residents of a certain territory: city, district, street, even building;
time planning — select a date or time interval suitable for distribution.