Social Media Marketing (SMM) is one of the non-standard ways to promote in business, which consists in attracting the target audience to the site from social networks, forums, web blogs. SMM promotion is considered one of the most promising methods of promotion. As a confirmation of this thesis, we present some statistical information:
He devotes about 8 hours a week to social. networks are the average Internet user.
20% of Internet users view social networks as a source of information.
At the beginning of 2020, there were 14 million Ukrainian accounts on Facebook.
50% of Facebook users from Ukraine visit their page through a desktop or mobile application at least once a month.
In January 2020, there were an average of 21 ad clicks per Facebook user from Ukraine.
More than 40 million users from all over the world visit TikTok every day.
Social media is the home of the target audience for businesses in almost any niche. SMM promotion on social networks allows you to directly interact with potential customers:
Introduce the brand, build awareness, loyalty.
Receive feedback on your products / services.
Work with reviews, objections, deliver information of interest.
Engage in interaction through discussions, contests, etc.
«Squeeze» potential customers to commit a targeted action.
Warm up the customer base for further interaction.
A significant trump card of social networks is that their audience is relatively easy to segment. Facebook, TikTok and other sites have been collecting information about users for years and know more about them in places than anyone else. Everyone can use this knowledge for their own purposes in the framework of a targeted advertising campaign. You can buy 50 instagram followers.
Targeting is a mechanism for displaying advertising messages on social networks only to potentially interested audience segments. To target ads when setting up a campaign, you need to set the most accurate information about those to whom advertising may seem interesting — it can be gender, age, marital status, country of residence, etc. And Facebook’s own ad account algorithms themselves take care of users from a given segment saw paid ads.
